PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect
certain information about your device, including information about your web browser, IP address, time
zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site,
we collect information about the individual web pages or products that you view, what websites or search
terms referred you to the Site, and information about how you interact with the Site. We refer to this
automatically-collected information as “Device Information”.
We collect Device
Information using the following technologies:
- “Cookies” are data files that are
placed on your device or computer and often include an anonymous unique identifier. For more information
about cookies, and how to disable cookies, visit https://www.hiparkco.com.
files” track actions occurring on the Site, and collect data including your IP address, browser
type, Internet service provider, referring/exit pages, and date/time stamps.
beacons”, “tags”, and “pixels” are electronic files used to record
information about how you browse the Site.
Additionally when you make a purchase or attempt
to make a purchase through the Site, we collect certain information from you, including your name,
billing address, shipping address, payment information (including credit card numbers), email
address, and phone number. We refer to this information as “Order
When we talk about “Personal Information” in this Privacy
Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the
Site (including processing your payment information, arranging for shipping, and providing you with
invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud
- When in line with the preferences you have shared with us, we will use your information to
provide you with new product launches, preferential activities, etc. from time to time by sms or email.
We use the Device Information that we collect to help
us screen for potential risk and fraud (in particular, your IP address), and more generally to improve
and optimize our Site (for example, by generating analytics about how our customers browse and interact
with the Site, and to assess the success of our marketing and advertising
SHARING YOU PERSONAL INFORMATION
We also use Google
Analytics to help us understand how our customers use the Site -- you can read more about how Google
uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also
opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may
also share your Personal Information to comply with applicable laws and regulations, to respond to a
subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect
You can opt-out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s
opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter
our Site’s data collection and use practices when we see a Do Not Track signal from your
If you are a European resident, you have the right to access the
personal information we hold about you and to ask that your personal information be corrected, updated,
or deleted. If you would like to exercise this right, please contact us through the contact information
Additionally, if you are a European resident we note that we are processing your
information in order to fulfill contracts we might have with you (for example if you make an order
through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally,
please note that your information will be transferred outside of Europe, including to Canada and the
When you place an order through the Site, we will maintain
your Order Information for our records unless and until you ask us to delete this
reflect, for example, changes to our practices or for other operational, legal or regulatory
For more information about our privacy practices,
if you have questions, or if you would like to make a complaint, please contact us by e‑mail at